Juliet:

"What's in a name? That which we call a rose
By any other name would smell as sweet."

Romeo and Juliet (II, ii, 1-2)

What's in a name?

Shakespeare wrote this phrase in the 16th century, but what does it mean today?

Certainly, you’ve heard this phrase before, you may have even said it once or twice perhaps while trying to name a newborn or shopping for a pain reliever. Juliet was a teenager in angst trying to frame an undying love. In the 21st century, we use it for all kinds of questions surrounding life and living.

Mostly, one might say this phrase is used when attempting to validate the savings in buying a non-designer brand of clothes, or a generic food substitute.  Sometimes though the quality of the product aren’t offset by those savings.

What's in a name?

Why Should I Care?

Whether it’s on a balcony, or Romeo and Juliet sitting in a tree (k-i-s-s-i-n-g), or simply searching the web, it turns out that what’s behind someone's name can mean a whole lot more than one realizes.

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder. The process of a product's name becoming genericized is known as genericide.

Kleenex is often used informally as a genericized trademark for facial tissue, just as

• Coke for cola, pop or soda
• Clorox for beach
• Frisbee for flying disc
• Jacuzzi for hot tub or spa
• Jet Ski for stand-up personal watercraft
• PowerPoint forslide show
• Q-tips for cotton swabs
• Scotch Tape for clear adhesive tape
• Ski-Doo for snowmobile
• Stetson for cowboy hat
• Vaseline for petroleum jelly
• Xerox for photocopier
• Zeppelin for rigid airship

What's in a name?

When should you care about the search results?

Whether you’re seeking...

• Tree Services
• Tree Removal
• Tree Cutting
• Tree Trimming
• Tree Pruning
• Tree Lopping
• Stump Grinding
• Stump Removal 

or any of the vast keyword phrases used to simply find a tree service company or arborist to perform your tree care be certain to dig deep into the final results to find a reputable company.  A tree company who has a long-standing customer focus. A family-owned company who has a focus on customer service. A company who stands behind their product as the tree felling occurs on your property.

There are a multitude of companies with “Tree” in their title, there are others who vary from the company you truly seek just by the spelling from “J’s Tree Trimming & Removal” to “Jay’s Tree Trimming” to “J and J Tree Care”.  Do your research, and here are Five Tips To Expect From A Responsible Tree Care Service Company.

What's in a name?

In short, even if it is short like “J’s”, volumes!